Institution: Barbara Lee Family Foundation
Type of Material: Reference Document
Year of Publication: 2014
Focal Area: Leadership and Participation
Description:
This guide is the compilation of more than 15 years of research studying the complex attitudes toward women candidates, every woman’s campaign for governor on both sides of the aisle, and real-time polling on voters’ views on everything from words that work for women candidates to how to call out an opponent’s record. The findings are presented into three key categories, designed to be easily-digestible resources for elected officials, candidates, campaign teams, and the general public.
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