Institution: Promundo and Unilever
Type of Material: Reference Document
Year of Publication: 2017
Focal Area: Other
Description:
This research study examines the state of manhood in the US, UK, and Mexico to determine in which areas men need help the most to liberate them and change society’s narrow views about masculinity. In order to investigate and answer these and other questions, this study constructs a tool called the “Man Box”, i.e. set of beliefs, communicated by parents, families, the media, peers, and other members of society, that place pressure on men to be a certain way. The overall conclusion is that the Man Box – a set of socially reinforced rules about what “real men” should do – is alive and well in the US, the UK, and Mexico.
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